Occasionally the true art of business is selling a product, not designing or
producing it. Corporate sales start with an ad campaign designed to draw attention
to the product.
The
diagonal line splashed across a printed page has become a familiar attention-grabbing
icon. The diagonal is a visual exception to our rectilinear world. It looks
like motion; it feels like change. This piece was inspired by the diagonal banner,
the slash that screams for attention.
